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India’s largest carmaker, Maruti Suzuki, is gearing up for a major expansion, aiming to capture 50% market share in India by 2030. As part of its ambitious growth strategy, the company will also introduce six battery electric vehicles (BEVs), starting with the much-anticipated e-Vitara, which is set to launch soon.
Maruti Suzuki’s Growth Strategy for 2030
Target Market Share: 50% of India’s car market.
Production Goal: 3 million units out of 6 million total sales in India.
Capacity Expansion: Doubling production to 4 million units by FY30 (from FY22 levels).
New Manufacturing Plant: The Kharkhoda plant will add to this expansion.
Maruti Suzuki’s Future Lineup: ICE, Hybrids & EVs
Maruti Suzuki will continue to offer a diverse range of powertrains, ensuring a balanced mix of internal combustion engines (ICE), hybrids, and electric vehicles (EVs).
Powertrain Share in 2030:
- ICE (Petrol & CNG): Will continue to dominate.
- Battery Electric Vehicles (BEVs): Expected to be 15% of sales.
- Hybrid Electric Vehicles (HEVs): Projected to account for 25% of sales.
Upcoming Battery EVs (BEVs)
Maruti Suzuki has announced a six-model EV lineup, which includes:
An affordable small electric SUV.
Other new electric models targeting different segments.
The brand is also focusing on increasing localization for its EV strategy to keep costs competitive.
Hybrid & Alternative Fuel Strategy
Affordable Hybrid Variant: Maruti plans to introduce a budget-friendly hybrid version of the Fronx, promising high fuel efficiency.
Flex Fuel Possibility: The brand is also exploring flex-fuel options.
Competition & Market Position
Maruti Suzuki faces tough competition from Tata Motors, Hyundai, and Mahindra, which have made significant strides in EVs and SUVs. However, Maruti continues to hold a strong grip on the Indian car market, with new launches gaining traction.
Next Big Launch: The e-Vitara electric SUV is set to hit the market soon, marking Maruti Suzuki’s first step into the EV space.
With a balanced mix of ICE, CNG, hybrids, and EVs, Maruti Suzuki is set to dominate India’s automotive market for years to come.
