New Delhi. The days of ordering goods in a day or two from e-commerce companies like Amazon-Flipkart are over now. The new era is of quick commerce, which delivers goods within 10 minutes of your order. Be it Swiggy's Instamart or Zomato's Blinkit, all these companies deliver goods within 10 minutes. This is fine, but do you know which goods people order the most in 10 minutes? The CEO of Swiggy Instamart has revealed this. You too will hold your head in surprise after hearing this.

Swiggy Instamart CEO Sriharsha Majety, who attended the CNBC-TV18 Global Leadership Summit, said that what do you think people want to order the most in 10 minutes. If I say that people are ordering bedsheets the most on Instamart, who will believe me? But, bedsheets are indeed ordered the most for quick delivery on our platform. He said that earlier people used to search for batteries the most and now the orders for bedsheets have increased.

There is a competition for delivery in 10 minutes.
The CEO of Swiggy said that it may sound strange that why people want delivery of bedsheets in 10 minutes, but if it is available then people are also buying it. The line between quick commerce and e-commerce is now ending. Other e-commerce companies are also moving towards quick delivery. Our company cannot be everywhere, but other players are also jumping into this field and there is a competition for quick delivery.

CEO said the biggest challenge
What has been the biggest challenge as a CEO? On this Majeti said that since starting the company, the biggest challenge before me was to take everyone along. As we moved forward it became more difficult, but taking people along has become the secret of success today. It is not always easy, but as the company grows, this becomes the basis.

Swiggy was born amidst challenges.
Shriharsh said that it is not that only Swiggy and Zomato are in competition in the market. When Swiggy was started in 2014, there were more than 19 players in the market. Today the market of quick commerce has grown to 5.5 billion dollars (about 50 thousand crores rupees). Initially, it was used for the delivery of grocery items, which has now reached electronics, clothes, and sports equipment.