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New Delhi. The festive season has started in the country. In recent years, the growing trend of online shopping has made the festive season special for e-commerce companies. At the same time, in the first week of the festive season this year, e-commerce companies recorded sales of more than Rs 54,500 crore, which is about 55 percent of the total sales estimated during the next month. According to data from Datum Intelligence, e-commerce platforms have seen a growth of 26 percent in the first week as compared to the same period in 2023. Mobiles, electronics and consumer durables, home, and general merchandise accounted for 75 percent of sales during this period, while smartphones and TVs accounted for more than 70 percent of sales in tier 2 and 3 cities.
The first week of the festive sale is the most important part of it. Customers eagerly wait for this time. They postpone their purchases of the past several months till the first week so that they can avail the discounts and offers in the festive sale.
The festive month started on 26 September.
The festive month started on 26 September. At the same time, the Great Indian Festive Sale went live on the online shopping platform Amazon and the Big Billion Day Sale went live on Flipkart. The festive month will run till November 3 and sales are expected to be Rs 1 lakh crore.
According to the report, fashion, grocery, beauty, and personal care-related items have seen a growth of 2-4 times in sales. Smart televisions, air fryers, luggage, security cameras, mattresses, water purifiers, laptops, air conditioners, water heaters, washing machines, ghee, and dry fruits are other categories that saw a lot of interest from customers.
Offers and EMI options attracted people.
The main reason for festive shopping was offers and EMI options, with more than 50 percent of buyers of TVs, washing machines, laptops, and refrigerators opting for EMI. Categories such as toys, books, and kitchen essentials saw a 2-5 times increase in the number of orders during the first week.
Customers' attention is shifting towards quick-commerce.
The report says, "Customers' attention is now shifting towards quick-commerce, in which categories with low average selling price play a special role. These include items related to grocery, beauty, and personal care."
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